Review of YourNight.com

by on 02/03/10 at 3:22 am

If you follow me on Twitter, Facebook, LinkedIn, or YouTube, you probably know that I’m a fan of social networking. As the social networks grow, they have all done their best from a retention standpoint by integrating with one another. In this post, I’m doing a review of YourNight.com, a new social network that not only includes integration with other platforms, but also breaks apart friend, family, professional, and dating profiles, providing increased privacy and laser-sharp prospect targeting.

A Review of the YourNight.com User Interface

Blah. It’s not much to look at, at least at first glance. The user experience is simply, but the design elements have a quite a way to go to catch up to Facebook or LinkedIn. Once acclimated, navigating isn’t too difficult. It took me about 20 minutes to figure out all the things I could do on the site and to fully understand what the heck the site is for. There were a few bugs here and there, which it to be expected from a Beta version.

Overall, I give the User Interface a C+

Product Features Review

Here are the features I really liked about YourNight.com:

  • Privacy between friends, family, & professional profiles
  • Integration with Facebook, Twitter, YouTube, and others (via Widgets)
  • Ease of sign-up and sign-in (though I wish it would keep me logged in between sessions)
  • Upgrade membership is only $10/mo.
  • There’s a mysterious “Business Reviews” section in the Commerce profile section (link juice?)

Here are the features I did not really liked about YourNight.com:

  • Banner advertising in the sidebar was annoying (if I’m paying, don’t advertise to me)
  • User interface needs a 2010 upgrade (replicate Facebook or LinkedIn will ya?)
  • Widgets for the other social networks were integrated in the UI, but there was no way to syndicate an update to all destinations at once
  • I’m skeptical on the MLM piece and think many users will be turned off by it. I think this should be optional and transparent, and less emphasized
  • Why do I have to login every time I open a new browser?

Review Summary

The newest social network, YourNight.com may be a little clunky (it is still in beta), but between the privacy and multi-profiles, the platform integration, and the low membership cost, I think the site has potential. I will be watching sign-ups, usage data, and interactions as well as keeping an eye out for “Platinum” profiles, whatever they are.

What’s your take on the website? Please share your opinion of YourNight.com below.


2 Comments

Lynne

Apr 4th, 2010

I attended their first webinar, being the're only five weeks old. I thought the concept of being able to make good money while you have 5 privacy sections for a businness person is great. You have a personnel profile, business where you can do all the advertising you want, one can be for dating, and another one for friends. Idon't know about you, but I lke my posts to be private. And that profile you were questioning? That's a shopping profile, where when you shop at retail stores, such as Overstock.com, walmmart, Best Buy, etc, you get 20% off being a member & the person who referred makes a commission on that two.

There are only 2 levels you need to think about. One is free, the other is Gold which is only $10.00 a month. By promoting this to your list, you can be making well over 90,00 a month by just having 5 of your referrals turn gold. They even have a calculator on board so you can check out the numbers yourself.

I for one, think this is going to be a big hit, I belong to several social sites, and I must say, I'll be using Your Night.com as my primary site! And I'm not even a gold member yet, I was on my way to do this, when I read your article & had to comment.

greg adams

Apr 18th, 2010

forgot my user name and password can you send it to me please

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