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Optimizing MerchantCircle.com

by on 03/04/10 at 6:31 am

Learn How to Optimize MerchantCircle.com Visibility

One frequently overlooked and undervalued strategies for search engine optimization is how to submit to business directories. One of the most important local business directories on the Internet is MerchantCircle.com. It’s right up there with Yelp, Yahoo! Local and of course Google Maps. I hadn’t planned on spending too much time discussion local search engine optimization strategies this year, but I got a call from Darren Waddell (@ddubya74) who was very interested in talking about all the great enhancements this local platform has made to try and help local businesses. Who am I to say to no to such a great interview opportunity?

I think the good folks over at Local Splash must have predicted the growth of MerchantCircle when they partnered up with them in 2009. Good move. Take a look at the video above to get a full run down of not just what’s new in the MerchantCircle local business arsenal, but listen for some stellar strategies for optimizing MerchantCircle.com visibility and ranking.

For example, did you realize that MerchantCircle offered a Pay-Per-Call program? For $5 to $10 per call, you can get the phone ringing, which works great for businesses who can convert a high percentage of callers and have a high enough margin to afford it. Not so good for businesses who have a $10 product that clients buy one at a time of.

Share Your Thoughts

Share your thoughts on the conversation and optimization strategies in the above video via the comments below.

One Comment

Frank Prieto

Mar 16th, 2010

Hi Steve,

I found you yesterday on Twitter by accident – my accident, not yours 😉

I've been focusing more and more on local directories to help my clients increase their visibility and Google rankings at the same time. You've done a marvelous job with this interview. The information I picked up was priceless. From one SEO to another- THANK YOU!

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