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Watch an explanation by Matt Cutts about the difference of footer and paragraph links
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Difference of footer and paragraph links

by on 08/29/09 at 10:19 am

As the Google Link analysis continues to become more sophisticated, the changes in Footers and Links are also becoming apparent. As a result Google treats footers and links quite differently.

It is essential for everyone to realize the importance of footer, links and their distinct characteristics. Links are basically distributed uniformly throughout the entire site. Anyone can set up a single link that might cross an entire site. For that reason, footers might not contain the same editorial weight as a link does in some cases. Footers and Links are basically categorized in terms of its reputation, relevance, and reliability.

Links placed within a website and external links placed in footers do have different values. Also, a link within a page may not carry the same value as a sidebar link. The same is also true for footer/navigation links. Basically, these links which are also referred to as shingles or boiler plates are any constant section or element that is found in a website. A few common examples of these shingles or boiler plates are footers, blogrolls, navigation bars, and the like.

Anchors or links can be placed as within a page or an article that are connected to a give anchor, homepage, or a subpage that is linked to it. Also keep in mind that, it is more advisable to have the link placed somewhere near a user value added section of the site rather than to have it placed in a blogroll which is displayed on every page.

And finally, aside from remembering the importance of footer links, it is also necessary for you to bear in mind that boiler plates are static and not unique. For that reason, Google does not place any value to a link that would take 15 seconds to add to a blogroll.

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