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SEO Standards are Simple
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SEO Standards are Simple

by on 07/25/06 at 6:10 pm

We who call ourselves a “Search Engine Marketing Expert” have one thing in common: we keep things simple. With so much garbage out there and several thousands of newsletters, keeping the virtue of simplicity in our practice is actually the hardest part of the job.

In a few short paragraphs I’ll show you “all you need to know” about search engine optimization. Forget what you heard, what you think you know, and for goodness sake, stop stressing out about changes in the search engine algorithms. An author doesn’t keep rewriting his book to please new generations of readers (think about it). A classic is a classic is a classic.

SEO Standards Similar to MLA

Remember taking an English course in high school or college? We had this book next to us when writing a thesis called “MLA Standards”. These standards showed us how our report should look, including the title, thesis statement, paragraphs, and even the margins that should be used. MLA was our guide to achieving a high score on our final assignment.

SEO has the same level of standards, but with SEO we have several books and several instructors with different (but similar) expectations. Remember that saying “you can’t please all the people all the time” – that’s SEO. So please the ones that matter the most and if possible apply standards to please the rest.

Who are we the most eager to please? Google of course! They own nearly half of the search market today if you include the thousands of search boxes on individual websites and the multitude of web portals powered by Google Search. Google worships a higher authority: The W3C Consortium, so now you’ve got two books to keep by your side as you design each web page. Here’s Google’s standards.

Walk in the Footsteps of SEO Giants

Find these guys online: Michael Wong, Johannes Selbach, Armand Morin, Chris Carpenter, Leslie Rohde, Ken Evoy, Perry Marshall, Corey Rudl, Marc Quarles, Yanik Silver. Page attention to the code on their webpage; you should start to see a pattern and identify several of the SEO Standards used today.

Analyze their backlinks to see where they are the getting the greatest amount of quality linkage. These authors can’t hide what they are doing between code and linkage, so take advantage of that. Most SEO Experts even give away how they are so successful online if you read their webblogs.

A Few SEO Standards (take notes):

Now we come down to the actual SEO Standards in reference. You don’t have to be an Search Engine Marketing Expert to apply these fundamental strategies. You just have to commit to making a check mark next to each one as you go through each page on your website.

  • Analyze keywords and use a backlink checker before designing
  • Keep formatting off the page using Cascading Stylesheets
  • Avoid using table tags if possible (think CSS Zen)
  • Keep the load time and file size down on each page
  • Use structure! “Think MLA”: Title, Description, Heading, Subheading, Paragraph. Write your outline THEN write your web page.
  • Repetition of keywords within all types of tags is crucial
  • Do not use text from another website (bots know)
  • Have a sitemap.html, Robots.txt, Google Sitemap, and urllist.txt
  • Analyze your HTML and analyze your CSS
  • When the page is completed, analyze your SEO
  • Always include your keywords when creating external links
  • Submit your site to Google, MSN, and Yahoo!
  • Fork up a few hundred bucks and add your site to a list of directories
  • If your site offers RSS, use a where to submit your rss list
  • Use your MySpace, TagWorld, Hi5, 360 or webblog to share and network
  • Add links in all web and email signatures (w/keywords in the link text)
  • Finally, keep blogging and networking on a continuum

Of course there are a lot more SEO Expert Best Practices, but the ones above are fundamental to your success and will undoubtedly never change. If you’d like the complete list in checklist format, check out my ebook on how to rank higher in the search engines.

Thanks for reading!


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