Review of YourNight.com
by SEO Expert on 02/03/10 at 3:22 am
If you follow me on Twitter, Facebook, LinkedIn, or YouTube, you probably know that I’m a fan of social networking. As the social networks grow, they have all done their best from a retention standpoint by integrating with one another. In this post, I’m doing a review of YourNight.com, a new social network that not only includes integration with other platforms, but also breaks apart friend, family, professional, and dating profiles, providing increased privacy and laser-sharp prospect targeting.
A Review of the YourNight.com User Interface
Blah. It’s not much to look at, at least at first glance. The user experience is simply, but the design elements have a quite a way to go to catch up to Facebook or LinkedIn. Once acclimated, navigating isn’t too difficult. It took me about 20 minutes to figure out all the things I could do on the site and to fully understand what the heck the site is for. There were a few bugs here and there, which it to be expected from a Beta version.
Overall, I give the User Interface a C+
Product Features Review
Here are the features I really liked about YourNight.com:
- Privacy between friends, family, & professional profiles
- Integration with Facebook, Twitter, YouTube, and others (via Widgets)
- Ease of sign-up and sign-in (though I wish it would keep me logged in between sessions)
- Upgrade membership is only $10/mo.
- There’s a mysterious “Business Reviews” section in the Commerce profile section (link juice?)
Here are the features I did not really liked about YourNight.com:
- Banner advertising in the sidebar was annoying (if I’m paying, don’t advertise to me)
- User interface needs a 2010 upgrade (replicate Facebook or LinkedIn will ya?)
- Widgets for the other social networks were integrated in the UI, but there was no way to syndicate an update to all destinations at once
- I’m skeptical on the MLM piece and think many users will be turned off by it. I think this should be optional and transparent, and less emphasized
- Why do I have to login every time I open a new browser?
The newest social network, YourNight.com may be a little clunky (it is still in beta), but between the privacy and multi-profiles, the platform integration, and the low membership cost, I think the site has potential. I will be watching sign-ups, usage data, and interactions as well as keeping an eye out for “Platinum” profiles, whatever they are.
What’s your take on the website? Please share your opinion of YourNight.com below.