Review of YourNight.com

by Steve Wiideman on 02/03/10 at 3:22 am

If you follow me on Twitter, Facebook, LinkedIn, or YouTube, you probably know that I’m a fan of social networking. As the social networks grow, they have all done their best from a retention standpoint by integrating with one another. In this post, I’m doing a review of YourNight.com, a new social network that not only includes integration with other platforms, but also breaks apart friend, family, professional, and dating profiles, providing increased privacy and laser-sharp prospect targeting.

A Review of the YourNight.com User Interface

Blah. It’s not much to look at, at least at first glance. The user experience is simply, but the design elements have a quite a way to go to catch up to Facebook or LinkedIn. Once acclimated, navigating isn’t too difficult. It took me about 20 minutes to figure out all the things I could do on the site and to fully understand what the heck the site is for. There were a few bugs here and there, which it to be expected from a Beta version.

Overall, I give the User Interface a C+

Product Features Review

Here are the features I really liked about YourNight.com:

Privacy between friends, family, & professional profiles
Integration with Facebook, Twitter, YouTube, and others (via Widgets)
Ease of sign-up and sign-in (though I wish it would keep me logged in between sessions)
Upgrade membership is only $10/mo.
There’s a mysterious “Business Reviews” section in the Commerce profile section (link juice?)

Here are the features I did not really liked about YourNight.com:

Banner advertising in the sidebar was annoying (if I’m paying, don’t advertise to me)
User interface needs a 2010 upgrade (replicate Facebook or LinkedIn will ya?)
Widgets for the other social networks were integrated in the UI, but there was no way to syndicate an update to all destinations at once
I’m skeptical on the MLM piece and think many users will be turned off by it. I think this should be optional and transparent, and less emphasized
Why do I have to login every time I open a new browser?

Review Summary

The newest social network, YourNight.com may be a little clunky (it is still in beta), but between the privacy and multi-profiles, the platform integration, and the low membership cost, I think the site has potential. I will be watching sign-ups, usage data, and interactions as well as keeping an eye out for “Platinum” profiles, whatever they are.

What’s your take on the website? Please share your opinion of YourNight.com below.