Impact of "coming soon" page on a website

by Adam on 09/02/09 at 3:31 am


The “Under Construction” page usually has graphics of constructions signs or traffic cones telling site visitors that the site is undergoing some changes and will be up and running soon. However, designers have come up with another page that is much more appealing than seeing such signs. This is called the “Coming Soon” page.

These designers are utilizing “coming soon” pages to create an impact as well as to supply more interesting and significant details about any upcoming news or events.

Creating a “coming soon” page is used to attract attention from visitors, informing them that in the coming days or weeks you, the developer of the site, are going to launch your improved and more exciting website, game, product or application. It is like saying your site is still here but it is undergoing some changes and will be active in a few days or weeks. This is the same as announcing your upcoming release in a poster, detailing the changes as well as the date of the launch.

Now that we know about the basic purposes of creating a “coming soon” page, is it okay to include a “coming soon” page for new domains? Since Google.com has been targeting new domains in SERPS, will the page pose as a disadvantage?

This particular page actually stands as more of an advantage. It benefits the users since they will not be stuck with a “black hole” page, which leads them no information or reason whatsoever as to why the site is not running. But with a “coming soon” page, it contributes to no harm when your site or page is going through some changes.

When you gather more content for your page/s and when your site is ready, you can launch the updated version of your site right then and there. Ranking-wise, it wouldn’t be a problem since it actually profits the search engines as well.


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