CTR and Title Tag Principles
by SEO Expert on 02/19/09 at 10:49 pm
One of the principles I discussed above involves the number of times your website appears for a given search term and number of clicks to your website(called an impression). The ratio of clicks divided by impressions is referred to as Click-Through Rate, or CTR.
If searchers find your listing in the organic search results and choose to click your listing over the other 9 that appear on that page, Google assumes that your listing is more relevant and thus you are promoted upward.
To get searchers to want to choose your listing over your competitors, you need to understand Title Tag Principles. Afterall, it is your HTML Title Tag that appears in Google’s search results, just above your META Description Tag.
Your homepage is the best place to get as many of your core search terms into your title as possible, without stuffing keywords. The homepage therefore is another topic of discussion. However, your subpages – you know the pages that actually target a search term and one or two varations – should have these three attributes applied:
1. Call-to-Action (find, buy, purchase, order, book, reserve, etc)
2. Keyword (keyword plus a semantic variation or two)
3. Value Proposition (why should they choose you over someone else?)
Remember, your Title Tag should under and as close to 66 characters as possible. Your META Description Tag should be under 160 characters. Making either of these too long will just cause Google to truncate your message.
Learn more about Title Tags, META Descriptions and other SEO principles in my “free SEO eBook” (Google the phrase) or by visiting us every so often at http://www.seoexpert.tv.