search engine optimization

Reliable searching – Google or Twitter?

With the emerging trend in search engine platforms, Twitter has been compared to Google in its searching ability and results comparison. Learn the difference as explained in this video.

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Optimizing a Website on a Small Budget

Though optimizing a website requires enough funds to ensure top rankings and better visitor retention, there are also other alternatives for optimization within a specified budget. More details including tips are shown in the video.

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Over-optimizing a Website

Know the pros and cons of optimizing a website and learn if too much optimization can cause harm to a website. This video reviews some of the major points on optimization issues.

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Optimizing Google Adsense

Discover ways on how Adsense, the advertising platform from Google can be optimized to correlate with a website’s niche and improve relevance of ads shown on the site.

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Failures in running Adsense

Know what works best when operating a Google Adsense in a site as this video shows an overview of common mistakes that makes Adsense fail.

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Comparing webstores Amazon, Yahoo and Ebay

Learn the difference of three distinct e-commerce sites as this video explains the advantages and disadvantages  using each online web store.

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Web Analytics Approach

Avinash Kaushik talks points about effectively using and interpreting data on Google’s Web Analytics tool to maximize tracking of a website’s online impact and even revenue potential as well.

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Analyzing Visitors and Internal Site Search

Insights to how users actually interact with a website’s search capability including specific metrics found in Google’s web analytics tool and how to see beyond the percentage measures.

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Optimizing Adwords Campaign

Stephanie Hsu from Google’s Adwords department discusses the possibilities of using Adwords including campaign measures that need to be taken in order to effectively advertise online.

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Using Google Website Optimizer

Learn the uses of Google Website Optimizer as this video provides a tour showing visuals on the possible applications of the tool created to help attract certain parts of the website to different web visitors.

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