Marketing Sherpa Landing Page Samples

by SEO Expert on 09/25/08 at 12:45 am

I had a heck of a time trying to hunt down this fantastic link to the Marketing Sherpa Landing Page Samples, so I figured it’s about time I add the link to my blog as a good reference point for discussions with clients on the value of PPC and PPA campaigns.

Why Use Landing Pages?

First of all, separating organic clicks from paid clicks is critical. Secondly, if you A/B test a page that already ranks well in the organic search results, you risk losing your position. Whereas on a paid landing page you can A/B test all you want to without having to worry about affecting organic search results. The best way to keep the two separate is to include a line in your robots.txt file blocking web crawlers from your landing page folder.

Example:

User-agent: *
Disallow: /landings/

Now you can play around with your conversion funnels, limit contextual creative, and really work toward that conversion rate you want. You’re also able to use the same copy thousands of times without the risk of duplicate content issues which could ding your organic strategy.

Check out these great examples of landing pages here at Marketing Sherpa. Enjoy!


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